Master of Business Administration Management and AI (MBA)
Overview
About this course
INU's MBA in Management & AI is a fully online program for professionals who want to use artificial intelligence strategically, for data based decisions, digital transformation and real innovation.
The program starts with a solid foundation in business, information technology and law, then builds into hands on AI competencies and data literacy skills. You gain practical experience developing IT solutions and analyzing data, before deepening your expertise through two specializations of your choice.
Throughout the program, you don't just learn, you put knowledge into practice. You develop solutions, implement AI applications and actively shape digital transformation processes, acquiring the future skills the digital working world demands.
Study fully online, on the go or at home, with the INU App combining live sessions, microlearning units and an AI Coach available 24/7. The teaching concept is digital, interactive, personal and well supported, fitting around your career and lifestyle.
Why this course
AI Strategy, Not Just Theory
Learn to use AI for data based decisions, digital transformation and real innovation, applied to actual business challenges throughout the program.
Study Online, Earn a German MBA
100% online, state accredited, taught in English. No relocation required, no fixed schedule.
Full Time or Part Time
12 months full time or 18 months part time, starting April or October. Study while you work.
AI Powered Learning, Always On
The INU KI Coach supports you around the clock with personalized quizzes, flash cards and mock exams, all based on verified course content.
Videos
POV: Studying at INU
Key features
100% online, full time (2 semesters, 12 months) or part time (4 semesters, 24 months). Study via the INU App from anywhere, anytime.
Career opportunities
Internal Coach or Consultant for AI Implementation Projects
Digital Marketing Management: Development and implementation of digital marketing strategies, using social media, SEO, SEA, and other digital channels to increase brand awareness and customer engagement. Contributing AI expertise to support marketing strategies.
E-Commerce Management: Responsibility for a company’s online sales channels, optimization of the website user experience, management of online marketing campaigns, and analysis of sales data to increase revenue.
Business Analysis: Analysis of business processes and data to identify optimization potential, development of data- and AI-driven recommendations, and creation of strategies for business development.
IT / AI Project Management: Planning, execution, and monitoring of IT projects and AI implementation initiatives, ensuring compliance with timelines and budgets, and coordinating involved teams and resources.
Consulting for Digital Transformation: Advising companies on the implementation of digital transformation projects, identifying digitalization potential, and developing customized strategies to increase competitiveness.
Commercial Project Management as a Complement to IT Project Management in Corporate Transformation Projects
Management Consulting
