International Business Administration
Overview
About this course
The Bachelor's degree program in International Business Administration (B.A.) at INU prepares students for an increasingly globally networked business world. It provides a broad foundation in business administration and combines this with international and intercultural aspects of modern corporate management, covering market mechanisms, strategic management, economic developments and global action.
Students develop skills essential for working in multinational companies and cross-border projects, including intercultural communication, economic analysis and strategic planning. You build expertise in two specializations of your choice, from International Marketing Management, International Management and Sustainable Management, with the option to cross over into Business Psychology or Social Media Management.
The program is taught 100% online, full time (6 semesters, 36 months) or part time (8 semesters, 48 months). The INU KI Coach, one of the first AI learning assistants at a German university, supports you 24/7 through the INU App with quizzes, flash cards and mock exams based on verified course content. INU is state accredited and approved by the Stiftung Akkreditierungsrat and ZFU.
Why this course
Study in English, Earn a German Degree
A fully English taught B.A. from a state accredited German university. No German language required to start.
Choose Your Own Direction
Pick two specializations from International Marketing, International Management, Sustainable Management, Business Psychology or Social Media Management.
Study on Your Terms
Full time or part time, 100% online. No NC, no waiting semester, no relocation needed.
AI Powered Learning, Always On
The INU KI Coach supports you 24/7 with personalized quizzes, flash cards and mock exams, all based on verified course content.
Videos
POV: Studying at INU
Key features
100% online, full time (6 semesters, 36 months) or part time (8 semesters, 48 months). Study via the INU App from anywhere, anytime.
Career opportunities
Business Development Management In Business Development Management, you identify and develop new business opportunities to drive company growth. You also build strategic partnerships and optimize existing business processes to secure competitive advantages.
Sustainability Management As a Sustainability Manager, you develop strategies to promote sustainable practices within a company. You also monitor and evaluate the environmental and social impact of business activities in order to achieve sustainability goals and comply with legal regulations.
Marketing Management In Marketing Management, you plan and manage marketing strategies and campaigns to increase brand awareness and boost sales of products or services. You analyze market trends and target groups, develop advertising measures, and coordinate their implementation across various channels.
Additional Areas Brand Management Controlling Sales Management Procurement and Logistics Management Business Consulting
