International Business Administration

The Bachelor's degree program in International Business Administration (B.A.) at INU prepares students for an increasingly globally networked business world. It provides a broad foundation in business administration and combines this with international and intercultural aspects of modern corporate management, covering market mechanisms, strategic management, economic developments and global action.

Students develop skills essential for working in multinational companies and cross-border projects, including intercultural communication, economic analysis and strategic planning. You build expertise in two specializations of your choice, from International Marketing Management, International Management and Sustainable Management, with the option to cross over into Business Psychology or Social Media Management.

The program is taught 100% online, full time (6 semesters, 36 months) or part time (8 semesters, 48 months). The INU KI Coach, one of the first AI learning assistants at a German university, supports you 24/7 through the INU App with quizzes, flash cards and mock exams based on verified course content. INU is state accredited and approved by the Stiftung Akkreditierungsrat and ZFU.