The University of Applied Management (Hochschule für angewandtes Management, HAM) is a private, state-recognised university of applied sciences headquartered in Ismaning near Munich, with study centres in several cities. Founded in 2004, it offers bachelor’s and master’s programmes in areas such as business administration, business psychology, sports management, and technology and media. Teaching follows a blended-learning model that combines online self-study with compact on-site seminars, making it suitable for students who want to study alongside work, professional sport, or other commitments. Programmes are practice-oriented and designed to support career development through applied projects and industry connections.