Focus on the relevant and topical field ofdigital communication
Methodological focus oncomputerised research, data collection and analysis processes
Strong research orientationthrough two-semester long research projects on current topics in digital communication, which you will complete in a small group with close supervision
Clearly structured programmethat allows you to shape your individual profile by choosing a minor subject and a large interdisciplinary course offering
Compulsory elective modulesthat enable you to approach various aspects of the digital transformation from an interdisciplinary perspective, e.g. by specialising in cultural studies of a world region
public relations work at business enterprises, foundations, associations, or political organisations
strategic communication using digital marketing technologies
journalism (such as data or science journalism)
market research
content management
public affairs consultancy
EU
15 Jul 2026
Non-EU
15 Jul 2026