Retail and Consumer Management

["International retailersandbrand manufacturersneed well-trained managers who are familiar withretail management,consumer management, strategy, internationalisation, marketing concepts and digitalisation in the retail and consumer goods sector. We impart this knowledge to students in our leading and world classMaster's degree programme in Retail and Consumer Management,a Master of Arts in Retail and Consumer Management, which is taught entirely in English.Our programme builds on a Bachelor's degree and equips students with the necessary conceptual and strategic skills to pursue a career in a variety of exciting retail and branding industries – from lifestyle products to consumer electronics and automotive distribution. Developing expertise in cross-cultural competencies andretail analyticsandconsumer analyticsis an integral part of our curriculum to meet the significant and growing demands of increasingly globalisedretail management.TheRetail and Consumer Managementdegree programme covers areas such as International Retail Operations, Market Research and Consumer Behaviour, Retail Law and Trademark Law, Global Retailing and Internationalisation, Retail Lab and Consumer Projects, Digital Commerce in Retail, Retail Branding and Store Marketing, Strategic Retail Management, Merger and Acquisitions in Retail, Digital Marketing for Retail, Sales and Customer Lifecycle Management, and Supply Chain Management in Retail.We offerelective courses in retail managementand hands-onretail and consumer projectsthat provide opportunities forbusiness casesandpractice projectswith international companies. Our graduates are prepared for variouscareer paths in retail and consumer managementand gainretail management expertise.As the language of instruction is English, we welcome international students with a first degree and practical experience in the retail and consumer sector.THI Business School isAACSB-accredited! THI Business School was the first of its kind in Bavaria to be accredited by the Association to Advance Collegiate Schools of Business (AACSB). This makes us one of the approximately six per cent of all business schools worldwide that have achieved this prestigious status."]