["Why do consumers, employees and managers behave the way they do?", "How do internationalisation and Europeanisation influence behaviour?", "How can we decipher the expectations of customers and other stakeholders and how can we meet them?", "How can we bring the attitudes and skills of employees together with those of managers?", "How can modern information systems and social media help to understand the people we interact with?"]
October
All applicants
The application deadline for the academic year is set for 15 July of the respective year. Late registration is possible until 30 September. The number of study places is limited to 30 spots.