International Management, Marketing, Entrepreneurship (IMME)

["International Management, Marketing, Entrepreneurship (IMME) is part of theInternational Study Programme (ISP page flow). The (minimum) four-semester, full-time programme leads to a Master of Science (MSc) degree. The curriculum provides students with adeep understanding of concepts and analytical methodsin the areas of international management, marketing, and entrepreneurship.The programme seamlesslycombines mathematical management tools, strategic planning, and psychological insights.It also prepares students for knowledge-based management positions in the upper and top-level management of multinational corporations and organisations.Programme participantsmay focus on ...International Management,by acquiring comprehensive knowledge about strategic activities of organisations and strategic decision-making of management teams. This is focused on internationalisation strategies, innovation management, and cross-cultural management.Marketing,by gaining insights into processes and methods of market research as well as acquiring professional knowledge and methods for controlling and analysing marketing activities. Furthermore, they can explore the influence of the social and physical environment on consumer behaviour.Entrepreneurship, by deepening their knowledge of business decision-making and business planning. Special attention is given to entrepreneurial decision-making practices, business model generation, organisational strategies, and key procedures for the successful foundation of an organisation.This study programme requires students to possess adeep understanding of economictheories as well as a profound knowledge of analytical mathematics and statistical methods. Students must have strong English skills.Learn more about our English-taught Master's programme@ISP Website."]