Marketing Management (German/English)

["The Master's programme "Marketing Management" imparts a broad, business-administrative training with an applications-oriented alignment of the marketing management. In particular, the curriculum takes the increasing digitisation of the marketing sphere and the increased significance of brand management into account. Another thematic focus is the acquisition and application of advanced market-research insight. The Master's course of study is based on the know-how of previous Bachelor's studies, extending this know-how and providing an opportunity for the independent development of creative concepts as solutions to problems identified. The course develops the ability to analyse, to identify target-oriented operatives and strategic measures, and to implement these in new and diversified contexts. The continuously interactive organisation of the individual modules supports the articulation and presentation capabilities of all participants and integrates their wealth of experience and knowledge in the mastering of complex problems.Courses in "Marketing Management" are taught half in German and half in English.The individual courses are taught in the form of tutorials with a strong emphasis on case studies, giving students the opportunity to apply their acquired knowledge to practical issues."]