International Marketing Management

["The "International Marketing Management" Master's programme imparts a broad academic education in business administration and offers an international and applied approach to the subject. In-depth specialisation studies are offered in the programme (e.g. international marketing, intercultural consumer behaviour, empirical methods in marketing). The course prepares graduates to take up executive functions and adequate positions in internationally operating corporations.During the first semester, students attend core classes in international and strategic marketing management. In the second semester, students can select an area of specialisation from a pre-defined selection. In the third semester, students prepare their Master's thesis and take the final examination.Courses in "International Marketing Management" are taught in English.The individual courses are taught in the form of tutorials with a strong emphasis on case studies, giving students the opportunity to apply their acquired knowledge to practical issues."]