Master of Arts in Creative Direction

["The teachers of the programme are designers, artists, scientists and business experts. The majority of them come from the five different design programmes of the Faculty of Design. The profile in teaching is expanded by external lecturers: For a differentiated and creatively special design potential, the breadth of experience and one's own horizon is quite essential. An important part of this Master's programme is the direct contact with artists, designers and researchers who bring their experience, research and thinking to the curriculum. Multidisciplinary projects, inviting exciting (international) personalities, are part of the programme. Students thus train and test their newly learned skills and competencies in the project work. This dynamic aspect of the Master's programme always sets topical priorities and directly shapes the graduates' capacity for development and agility.The educational programme for MACD students is composed of the teaching areas Creative Competence, Creative Market Competence and Creative Leadership."]