["The programme focuses on communication, creative practice, and management, enabling graduates to confidently take on corporate management roles as well as engage in political advocacy and civil society thought leadership. Due to the emphasis of the programme on practical design training, students can access and utilise knowledge systems to innovate across the entire creative value chain, from raw materials to future-oriented research and development.Graduates possess the skills to develop sustainable business models and strategies for creative industries, accounting for market-relevant factors such as digitalisation, globalisation, and environmental constraints. With core competencies in sustainable management, they are well-prepared to address the specific needs of the creative sector as it steers towards socially responsible value creation."]