International Marketing and Sales (Hessen: IWU – International Winter University)

Introduction to international marketing

Introduction to sales management

Personal selling

Sales by telephone and written communication

E-commerce and social commerce

Complaint management

Internationalisation

Market entry modes

Product and price policy

Distribution policy

Communication and international branding

Tour ofLufthansaAirbase and presentation about international marketing strategies at Deutsche Lufthansa

Guided tour ofStihlSales Department in Dieburg and presentation about international marketing campaigns

More excursions to be planned...