International Marketing and Sales (Hessen: IWU – International Winter University)

["Introduction to international marketing", "Introduction to sales management", "Personal selling", "Sales by telephone and written communication", "E-commerce and social commerce", "Complaint management", "Internationalisation", "Market entry modes", "Product and price policy", "Distribution policy", "Communication and international branding", "Tour ofLufthansaAirbase and presentation about international marketing strategies at Deutsche Lufthansa", "Guided tour ofStihlSales Department in Dieburg and presentation about international marketing campaigns", "More excursions to be planned..."]